Wondering which lead magnet tool to invest in this year?
I’ve got you covered, as in this article, I’m revealing the best lead magnet creator of 2024, plus 10 other tools to help you get started.
The biggest question I hear from my clients is this, “How can I get more qualified leads?”
And it’s a valid question because, in the ever-evolving digital landscape, creating a compelling lead magnet has become an art form essential for capturing the attention of your audience.
But how do you know which is the right tool to use when there are so many out there to choose from?
And then, if you create a lead magnet, will it convert, and how much time will it take you to do it?
Well, you’re in the right place because my job is to create lead magnets, and not just any old lead magnet, ones that are proven to convert EVERY. SINGLE. TME.
Let’s dive in and find out which is the best lead magnet creator.
The BEST Lead Magnet Creator in 2024
There are lots of different lead magnets you can create, but so many of them are outdated.
In a world where we have everything at our fingertips, reading a 12-page eBook, simply doesn’t cut it.
We want things that are quick, interactive and fun, and that’s where quizzes come in.
You can quite literally make a quiz for any type of business, from interior designers to dating coaches.
But what is the best tool to use? Which quiz platform can you use that will make creating a quiz for your business a breeze?
Well, I’ve been at the quiz game for a long time now, and I’ve tried nearly every platform there is, and in 2024 the quiz creator I’m using and recommending is Involve.me.
Why is Involve.me the best lead magnet tool?
Involve.me stands out as a top quiz platform in 2024 for several reasons:
- Easy to use: If you’ve never created a quiz before Involve.me makes it easy. You can choose from an existing template and simply add in your questions and answers, or if you’re more confident, start from scratch and design something unique.
- Customisation and Design: You can choose from easy to customise templates, and add your own colours, logos, fonts, and more to match your brand.
- Content Editor: it includes an easy to use visual drag-and-drop editor with over 20 elements such as multiple choices, image choices, dropdown, rating, sliders, and buttons, each with its own settings and configurations for advanced design.
- Unlimited Access: Unlike many other tools, Involve.me offers unlimited access to content creation, regardless of whether you are on a free or paid plan. This includes unlimited projects, questions, forms, pages, and website embeds.
- Integrations: It comes with some great built-in native integrations to email marketing platforms, payment gateways, project management tools, CRM, and tracking tools, including ActiveCampaign, AWeber, Mailchimp, Google Sheets, Zapier, PayPal, Stripe, Facebook Pixel, and Google Analytics.
- Affordable Pricing: You can choose from a free plan with access to basic features and 100 user submissions or try a premium plan, which, is reasonably priced, starting from $19 per month (when paid annually), offering increased submission limits and additional features.
What if creating a quiz isn’t on your radar right now?
Don’t worry, although I highly recommend creating a quiz, they can take some time to figure out. And in the meantime, you still want to be building your email list.
So, to get you started, here are some other lead magnet tools you can use that will ensure the people landing on your website are subscribing.
10 Top Lead Magnet Tools To Get You Started
No 1 Instapage
Instapage is a powerful landing page platform designed to maximise the conversion rates of your digital marketing campaigns. It helps in creating personalised, mobile-responsive landing pages with ease, thanks to its user-friendly drag-and-drop editor.
And as every lead magnet needs a landing page, if you don’t want to design your own, this is the perfect option.
What really makes Instapage stand out is its advanced A/B testing capabilities and detailed analytics, which provide insights into how your pages perform. This is so important to know, otherwise you have no way of making improvements to your campaigns.
Additionally, its AdMap feature lets you visualise and connect ads to relevant landing pages, enhancing the ad-to-page relevance and improving conversion rates.
What I love about Instapage
it’s ease of integration with other marketing tools. I love it when I don’t have to use Zapier all the time to connect things.
Get a 14-Day Free Trial Here >>>
No 2 Leadpages
Leadpages is another tool for creating engaging landing pages, pop-ups, and alert bars, all geared towards increasing lead generation and conversion rates. I’ve used it many times and loved it.
What sets Leadpages apart is its vast library of customisable templates that cater to various industries and marketing goals, making it incredibly easy to create professional-looking pages without any design skills.
The platform also offers real-time conversion tips and a built-in analytics tool to track your page’s performance. Additionally, Leadpages integrates smoothly with other marketing tools and platforms, including email marketing services and CRM systems.
What I love about Leadpages
Its simplicity and effectiveness. It gives you the ability to quickly spin up landing pages that not only look great but are also optimised for conversions.
Get a 14-Day Free Trial Here >>>
No 3 Unbounce
Unbounce is the final landing page builder in this list but it’s more than that, it also creates pop-ups and sticky bars. The platform’s standout feature is its AI-powered Smart Traffic, which automatically optimises visitor traffic to the most relevant landing page variant, enhancing conversion rates.
Unbounce also offers a rich selection of customisable templates and a drag-and-drop editor that make it simple to create appealing and effective landing pages.
What I love about Unbounce
Its dynamic text replacement feature, which tailors the landing page content to match individual search terms. This level of personalisation significantly boosts the relevance and effectiveness of my marketing campaigns, it takes it to a completely different level.
Get a 14-Day Free Trial Here >>>
No 4 Bonjoro
Bonjoro stands out in the digital marketing landscape with its innovative approach to email marketing through the use of video. It allows you to create and send personalised video emails, which can significantly enhance engagement compared to traditional text-based emails.
This personal touch often results in higher open and response rates, making it an effective tool for lead nurturing and conversion.
What I love about Bonjoro
The
personalisation capabilities. In a world where emails can be impersonal and easily overlooked, adding a video makes your message stand out, creating a more memorable and impactful connection with the recipient. This personal approach is why I have used Bonjoro for my campaigns and as part of my client’s campaigns.
Get a 14-day Free Trial here >>>
No 5 Justuno
Justuno is the perfect tool for capturing leads directly from your website, which I love. It’s a comprehensive conversion optimisation platform offering a suite of tools for creating targeted pop-ups, banners, and personalised promotions based on visitor behaviour and data.
Justuno’s powerful segmentation and analytics capabilities enable highly targeted campaigns, increasing the relevance and effectiveness of your marketing efforts.
What I love about Justuno
Its AI-driven insights that allow for real-time decision-making, ensuring that each visitor receives the most appropriate message or offer. This level of customization and precision in targeting makes it such a great tool for boosting lead generation and conversions.
Get a 14-Day Free Trial Here >>>
No 6 Outgrow
Outgrow is another quiz tool I love, but it isn’t just about quizzes. It specialises in creating interactive content like quizzes, polls, calculators, and assessments, which are fantastic tools for engaging and capturing leads.
Its user-friendly interface and diverse range of customisable templates make it easy to create content that resonates with your audience. The platform’s strength lies in its ability to generate detailed insights and analytics, helping you understand your audience better and tailor your marketing strategies accordingly.
What I love about Outgrow
Its versatility in content creation. Whether it’s a fun quiz or a comprehensive calculator, Outgrow makes it simple to create content that not only captures leads but also provides real value to users.
Get a 7-Day Free Trial Here >>>
No 7 Reply.io
Reply.io is a sales engagement platform that streamlines the process of reaching out to leads through various channels like email, phone calls, LinkedIn, and SMS. It’s particularly effective in automating and personalising outreach campaigns, ensuring consistent and timely follow-ups.
The platform’s ability to integrate with CRM systems and provide detailed analytics on campaign performance is a significant advantage for lead nurturing and conversion.
What I love about Reply.io
Its efficiency in managing multi-channel communication. It allows me to maintain a high level of personalisation in my outreach efforts while automating repetitive tasks, which is crucial in today’s fast-paced sales environment.
No 8 Hello Bar
Hello Bar is a versatile tool for creating attention-grabbing pop-ups, bars, and modals on your website and it’s so simple to use. It’s designed to capture leads, promote offers, and announce important messages effectively.
With its user-friendly interface, you can easily customise the design and messaging to match your site’s look and feel. A standout feature of Hello Bar is its targeting capabilities, which allow you to display the right message to the right visitor at the right time.
What I love about Hello Bar
value for money and its simplicity and effectiveness in driving conversions. Whether it’s growing an email list or promoting a special offer, Hello Bar provides a straightforward yet powerful way to engage visitors and convert them into leads or customers, making it an essential tool in my digital marketing arsenal.
Get a No Credit Card Required Free Trial Here >>>
No 9 Fiverr
Fiverr is a global online marketplace offering tasks and services, where freelancers can offer a vast range of services, from graphic design to digital marketing. It’s an invaluable resource for businesses looking to outsource specific tasks or projects without breaking the bank.
For lead generation, Fiverr provides access to experts in SEO, social media marketing, content creation, and more, which can be pivotal in driving traffic and generating leads.
What I love about Fiverr
Access to a diverse range of talent for a good price. It allows me to find specialized skills and services on demand, often at a cost-effective price, making it ideal for both short-term projects and ongoing collaboration.
Take a Look at the Pros on Fiverr >>>
No 10 Landbot
Landbot is an innovative platform that revolutionises the way businesses interact with their website visitors through conversational chatbots. It enables the creation of intuitive, AI-driven chatbots that can engage visitors, answer queries, and collect lead information in a conversational manner.
Landbot’s strength lies in its ability to create personalised and interactive experiences, fostering a higher level of engagement compared to traditional forms.
What I love about Landbot
Its seamless integration and flexibility. You can deploy chatbots not just on websites, but also on WhatsApp or Facebook Messenger, making it a versatile tool for omnichannel marketing. And bonus, it’s easy to use too.
Get a No Credit Card Required Free Trial Here >>>
FAQS: Creating a lead magnet
What is the best tool for creating lead magnets?
The best tool for creating lead magnets varies based on specific needs, but popular choices include Canva for designing visually appealing content, Mailchimp for email-based lead magnets, and HubSpot for comprehensive lead magnet creation and distribution. These tools offer user-friendly interfaces and versatile features suitable for various lead magnet formats.
Are lead magnets worth it?
Lead magnets are indeed worth it as they are effective for generating leads and building email lists. The most valuable lead magnet is a Quiz using tools such as Involve.me and Outgrow.
What is the best CRM for lead generation?
The best CRM for lead generation typically depends on the specific needs of a business. However, one of my favourites is ConvertKit as it isn’t expensive but allows you to create great sales funnels, and email marketing campaigns. HubSpot is also popular for its user-friendly interface and integrated marketing tools, making it ideal for businesses focusing on inbound lead generation.
Are lead magnets GDPR compliant?
Lead magnets can be GDPR compliant if they adhere to the regulation’s requirements, such as obtaining explicit consent from users before collecting personal data, providing clear information about data usage, and ensuring data protection and privacy. It is crucial for businesses to design lead magnets with GDPR guidelines in mind to avoid legal issues.
Final thoughts on lead magnet design and tools
If you want to succeed in the online business world in 2024 it’s so important to build an email list. And a lead magnet will help you do this.
However, there are tools you’ll need, and hopefully, you now have some ideas on the best lead magnet creator for your business.
