Want to fill your diary with ready-to-buy leads?
….let me introduce you to
‘Content for Coaches’
A Complete Blog Management Service
Want to fill your diary with ready-to-buy leads?
….let me introduce you to
‘content for coaches’
A blog & repurposing package
Wave goodbye to overwhelm and say hello to a done-for-you content service.
Why is creating content so important?
Because it's lead conversion gold!
To take your business to the next level and turn those pesky browsers into buyers you need content that converts. It’s the special sauce in your business that makes people sit up and take notice of you.
Its job is to place you as the ‘go to‘ expert in your field and ensure you’re always top of mind with your leads. But good content is only one piece of the puzzle.
Your content should be SEO-optimised so it’s found in Google and drives traffic, and it should be repurposed across all your channels, including your email list so your audience stays engaged.
ok, so you know you want to create consistent content but….
- The thought of writing blog posts makes you want to run and hide
- Time isn't exactly your friend and there aren't enough hours in the day
- You've never been great at copy, in fact, you're more of a talker than a writer
- You're worried that someone else couldn't nail your brand voice
- Being totally honest, you have other things you'd rather be doing
And that’s where I come in!
Blog writing, SEO and repurposing content are my zones of genius and something I absolutely love doing.
It’s my raison d’etre.
So you’re in the right place
a complete blog management service
‘content for coaches’
seo optimised content
what type of content do you create?
This is a ‘Done For You’ (DFY) Service that uses my proven content formula and strategy.
In our kick-off call we’ll discuss your business goals and what you’d like to achieve in the next 12 months, so we can tailor the content accordingly.
IMPORTANT. Content that converts takes your leads on a journey that starts with their first interaction with you all the way through to becoming a paying customer.
There are four types of content to help you achieve this:
- Search Engine Content – SEO-optimised articles Google loves and ranks on the first page. Their job is to drive targeted traffic.
- Authority Building Content – expert-driven content that answers questions your audience has and places you as an authority.
- Client Attraction Content – content that gets people on your list and talks about your lead magnet. It’s there to grow your audience.
- Sales Content – articles that focus on your services, pricing and offers. It has one job, and that’s to sell.
what happens when you hire my team to write your content?
the 6 step process
here’s what we do for you
1. Keyword Research
We'll identify the keywords you're currently ranking for and make suggestions for other keyword opportunities, both long and short tail. This will form the basis of our blogging strategy so we can be sure of user intent and ranking ability.
4. Write Your Content
First, I plan out your content and decide which headings to use and how to structure your post for maximum results using my tried and tested strategy. The copy needs to tell a story, so it appeals to your audience, and also please the Google Gods.
2. Competitor Review
It's important to identify your main competitors. We'll compile a report that gives you in-depth insights into their strategies, strengths & weaknesses. It will also identify any gaps and potential opportunities that are easy wins.
5. Upload & Optimise
Once your article has been approved by you and we've proofread it, we'll upload it onto your website ensuring. We'll use best blog practices incorporating headers and images, so it's easy to read,and fully optimised with title tags and meta descriptions.
3. Content Strategy
You'll receive an idea bank of blog post titles that have been fully researched to get you in front of the right people and win some Google brownie points. It will be a mix of articles taking your leads through the sales cycle, from finding you to working with you.
6. Repurpose
You'll receive a document with some copy for repurposing across your main social media channels. All you'll need to do is copy and paste. For obvious reasons we can't record videos, but we can suggest how to break the content down for video platforms.
1. Keyword Research
We'll identify the keywords you're currently ranking for and make suggestions for other keyword opportunities, both long and short tail. This will form the basis of our blogging strategy so we can be sure of user intent ranking ability.
3. Content Strategy
You'll receive an idea bank of blog post titles that have been fully researched to get you in front of the right people and win some Google brownie points. We will include a mix of articles taking your leads through the sales cycle from finding to working with you.
5. Upload & Optimise
Once your article has been approved by you and then proofread, we'll upload it onto your website ensuring we use best blog practices using headers and images so it's easy to read, and fully optimised with title tags and meta descriptions.
2. Competitor Review
It's important to identify your main competitors. We'll compile a report that gives you in-depth insights into their strategies, strengths & weaknesses. It will also identify any gaps and potential opportunities that are easy wins.
4. Write Your Content
First I plan out your content and decide which headings to use and how to structure your post for maximum results using my tried and tested strategy. The copy needs to tell a story so it appeals to your audience and also please the Google Gods.
6. Repurpose
You'll also receive a document with copy for repurposing across your main social media channels. All you'll need to do is copy and paste. For obvious reasons we can't record videos, but we can suggest how to break the content down for video platforms.
What's the investment?
How much is it going to cost me?
Content Elite Package
Dominate your niche-
3 Blog Posts Per Month of 1200-1500 words
-
Kick-off Strategy Call
-
Keyword & Competitor Research
-
Content Strategy & SEO Audit
-
Content Uploaded and Published
-
SEO Optimisation for each post
-
Copy for Repurposing
Content Pro Package
Reach a new audience-
2 Blog Posts Per Month of 1200-1500 words
-
Kick-off Strategy Call
-
Keyword & Competitor Research
-
Content Strategy & SEO Audit
-
Content Uploaded and Published
-
SEO Optimisation for each post
-
Copy for Repurposing
Content Starter Package
Get started with blogging-
1 Blog Post Per Month of 1200-1500 words
-
Kick-off Strategy Call
-
Keyword & Competitor Research
-
Content Strategy & SEO Audit
-
Content Uploaded and Published
-
SEO Optimisation for each post
-
Copy for Repurposing
real results
Kylie is, without a doubt, the Content Queen!
“I have learnt so much about how to make your content a success from her. She knows how to hook people in, get invested AND convert them into paying clients. She advises you on everything from tech, to copy, to using storytelling. I’m a Kylie convert. And my content is performing brilliantly!”
Katie Zaccardi
Business Coach for Musicians
what we need to get started
What is it going to cost me?
Content Elite Package
Dominate your niche-
3 Blog Posts Per Month of 1200-1500 words
-
Kick-off Strategy Call
-
Keyword & Competitor Research
-
Content Strategy & SEO Audit
-
Content Uploaded and Published
-
SEO Optimisation for each post
-
Copy for Repurposing
Content Pro Package
Reach a new audience-
2 Blog Posts Per Month of 1200-1500 words
-
Kick-off Strategy Call
-
Keyword & Competitor Research
-
Content Strategy & SEO Audit
-
Content Uploaded and Published
-
SEO Optimisation for each post
-
Copy for Repurposing
Content Starter Package
Get started with blogging-
1 Blog Post Per Month of 1200-1500 words
-
Kick-off Strategy Call
-
Keyword & Competitor Research
-
Content Strategy & SEO Audit
-
Content Uploaded and Published
-
SEO Optimisation for each post
-
Copy for Repurposing
You might be wondering….
We do ask for a 3-month commitment to start with as there is a lot of research and time that goes into the set up of this package and we need to give it time for you to start to see results.
After that period you can give us a month’s notice to end your contract at any time. I don’t believe in holding you hostage 🙂
I work mainly with coaches and course creators as I have had a lot of experience writing content in those areas.
My past clients include business coaches, social media managers, dating coaches, spiritual coaches, mindset coaches, money coaches, fitness coaches, podcast coaches and career coaches, to name a few.
Absolutely. You’ll be sent a draft of your article before we send it to our proofreader. We allow seven days for approval unless we have agreed something different. This usually gives plenty of time for our clients to read through the article and make any changes required.
You can but we will need to research them thoroughly to ensure they can rank and fall within the parameters of what we’ve discussed.
Trust me after years of doing this, the blog posts that sound great aren’t always the ones that do well.
Once you’ve chosen your package you’ll receive two links via email. The first will be to book your kick-off call and the second will be your on-boarding questionnaire.
Once we’ve had our call we start work straight away.