The three best quiz funnel software platforms for your business

Let’s start with the truth – not all quiz software are created equal. Some work better for some people, some have extra functionality and some should be left well alone! The issue when you’re starting out is how to decide what you need and what quiz software is best for you.

But for every business owner, there are core functions you need to look for before signing up to quiz software. 

Let’s have a look at what these are: 

1. Landing pages as part of the quiz software 🖥

When you’re creating a quiz lead magnet you’ll need a landing page as your starting point. 

You can take a look at my quiz landing page as an example, and hey, feel free to fill out the quiz while you’re there. 😉 

A landing page is a focused web page with the only call to action being to take the quiz. If you want some juicy tips on how to create a high-converting quiz landing page, check out my blog post on reasons why your lead magnet isn’t working (and how to fix it!). 

You can’t just rely on a pop-up for your quiz to collect leads, because you can’t share a pop-up easily! Plus, a landing page which really sells your quiz tends to convert much better. 

That’s why being able to create a landing page in the same place as your quiz makes your life that smidgen easier. 

When it can all be created together, it saves you time, cuts out any integration headaches, and you know from the user point of view, it’ll be far smoother.

2. Quiz software that gives you lots of question types ❓

Variety is the spice of life and the spice of quizzes. 

Being able to mix up your question categories – multiple choice, true or false, selecting from a list – keeps your quiz interesting and also broadens the data that you’re able to collect.

Check out what each quiz software offers in terms of question types and categories to make sure there’s a good mixture in there!

3. Do you need your quiz to score your participants? 🏅

Scored quizzes allow you to tailor your user’s end result based on their answers. This works really well as you can direct your participants to the different services you offer based on how well they scored. 

This is also fun for your quiz participant as they’ll be eager to know how they scored too! 

You’d give each answer a different score and then score different bands, e.g. 0–30, 30–70, 70–100 – you get the idea! You can then tailor your messaging depending on the band someone lands in. For example, someone who scores 20 will get a different results page and messaging to someone who scores 80. 

Scoring is a handy way to segment your audience and their answers to your advantage. You’d be missing a trick if your quiz software couldn’t do that!

4. Personalised results pages that tell your participants how to improve! 🔥
 

The beauty of a quiz is in the ability to make it feel personal, but to do that you need personalised results pages. 

Personalised results pages are exactly what they say on the tin. They are personalised pages, with personalised content delivered depending on how your participant answered their quiz questions. 

This is what makes a quiz far superior to a PDF. Quizzes are interactive, personalised and give participants the next natural step they need to take in their journey – based on where they are right now. 

These pages are essential if you want your quiz to generate traffic and engagement and not just be an idle distraction for your audience.

5. Personalised email sequences based on someone’s score 👀

You’ve piqued your ideal client’s interest, they’ve filled out your form, they love your result and then what do you send them … a generic email sequence that everyone else gets! 

Noooooooo! Stop. I see this happen ALL. THE. TIME! And as you can see, it’s something I’m passionate about fixing. 

The beauty of quizzes is they’re personalised and interactive. Your participant feels like they’re getting something just for them and them alone. 

So to continue this blossoming relationship with your lovely new quiz participants, your follow-up email sequence must contain targeted, relevant information based on their quiz answers. 

Let’s imagine you have a quiz that helps people assess how organised they are. 

Sarah, our organisational ninja, isn’t going to be interested in emails all about the basics of getting organised, and Naomi, our organisation novice, won’t be ready for a masterclass in advanced organisational techniques. 

Personalised email sequences are the best way to nurture a relationship at the speed and level that’s best for your audience, and that’s going to be more beneficial to you in the long run.