Being in business now compared to a few years ago is very different. How you stand out in a crowded market is not about who can shout the loudest. It’s all about connection and emotions. It’s about building that all important know, like & trust factor and that’s where your Fab Factor comes in.
Every single entrepreneur has a Fab Factor.
What separates successful entrepreneurs from those just getting by is understanding this, embracing it and knowing how to use it.
Your Fab Factor is your unique blend, the thing that makes you, you.
To use a French phrase, because I do live in France, it’s your ‘je ne sais quoi’. The one thing nobody else can have, borrow or use.
Not being afraid to inject your Fab Factor into everything you do is a huge key to success in today’s world where authenticity is so important.
Now don’t get me wrong, it can be hard to put yourself out there and show the world the quirky side of you, the one usually reserved for friends and family.
Trust me I know. Playing violin at school did not make me one of the cool kids. Far from it.
Add to that the fact my Mum made my school clothes I was a walking advert for nerd.
At school I blushed when anyone looked at me and shook like a leaf if I had to actually speak to someone.
And if a teacher asked me a question in front of the class I’d turn a shade of beetroot.
Fast forward to being an entrepreneur and I’ve learnt that actually being seen and heard in a way that represents me and who I am is what’s given me business success.
Now I shout about being a classically trained musician, my obsession with Abba and knowing every word to the Sound of Music from the hill tops.
This is what helps people to connect with me.
Of course, this does mean that as much as some people will connect with me some just won’t. In fact, they’ll switch off and leave never to enter my world again. And that’s ok.
It’s called the Attract and Repel strategy.
You only want to attract the people you really connect with. Those who want to be part of your tribe. The others you want to repel and wave goodbye too.
Why? Because it’s hard work trying to sell to people who don’t connect with you or what you do.
They’re never going to buy from you or work with you because they don’t get you, understand you or have an emotional connection with you.
By allowing your Fab Factor to shine through you’ll attract the right sort of people who absolutely buy into you and what you do. This makes working with you a no brainer for them.
They’ll also be the ones you’ll love working with and do your best work for.
Where should you use your Fab Factor?
One of the places to use your Fab Factor in spades is within your Sales Funnel. If you don’t know what a Sales Funnel is don’t worry, I’ve got you covered with this blog post, How to Create a Sales Funnel that Converts.
It’s a great place to start because it allows your ideal client to get to know you over a period of time.
- First comes your lead magnet – that freebie that solves a pain point or challenge for your audience and gives value. (This blog post gives you ideas for 5 Irresistible Lead Magnets for your Creative Business)
- Then comes the nurture sequence – a series of emails you send over a short period of time that showcases your personal Fab Factor and lets your leads enter your world.
Once you’ve mastered your Fab Factor in your Sales Funnel you can then inject it into everything else you do. Your social media channels are the perfect place to do this along with the About Page on your website.
And of course, as a complete and utter Abbaholic I couldn’t let this opportunity go without a little baby Abba reference.
At the essence of every entrepreneur there is an overriding Fab Factor that is representative of who they are and why their audience love them.
Want to know what yours is?
I hope so because I’ve created a quiz to help you discover what your Fab Factor is. And there’s three possible outcomes. The question is which will yours be?
Take the quiz here…
P.S Don’t forget to post your results in the comments below.
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