It’s Official Your Quiz Results Are In!
The *BEST* Lead Generation Quiz for Your Online Biz Is…
A SALES Quiz
And this is your personal Sales Quiz Roadmap!
Create Awareness
Prime to Purchase
Show the Solution
Build Relationships
This quick Results Refresh Video gives an overview of your Personal Quiz Roadmap
AT A QUICK GLANCE YOUR RESULTS TELL ME…
You’re ready to generate passive income in your business whilst increasing awareness around your brand and building your email list. As the first ‘low cost’ entry point into your world it’ll be a chance to showcase your expertise and create lasting relationships.
AND IT MUST TICK ALL THESE BOXES:
- CONNECT
- SOLVE
- STRENGTHEN
Unlike other quizzes you’ll be offering a low cost, no brainer, opportunity to buy from you or learn from you thus bringing them into your ‘paid world‘ much quicker.
Whether you’re selling a book or digital product they get a small glimpse into the solution you provide and begin their customer journey with you straight away.
It’s only a micro commitment as far as your client is concerned so an easy way to accelerate the know, like and trust factor.
It allows you to SOLVE their immediate problem with a quick win making investing with you in the future much more likely.
But it also helps you SOLVE the problem of Ad costs.
We all know getting eyeballs on our business can be hard to do organically so paid ads become an integral part of your marketing. With a Sales Quiz you offset those costs whilst still building your list and brand awareness.
And of course, your quiz helps you STRENGTHEN your relationship with your audience through your email nurture campaign which is an integral part of the overall quiz funnel.
Now they’re on your list you can continue to deliver value, share expertise and prime them so they’re ready for the next step in the customer journey with you.
Your Personal SALES Quiz Roadmap
The Quiz Funnel Formula that brings in hot leads ready to buy!
Create Awareness
But to create this lead generating machine you need to first administer some CPR - CLEAR - POSITION - REFRAME
➡️ CLEAR: clear your mind of what you think a quiz is and banish the mighty Buzzfeed. Do I want to know which Downton Abbey character I am? Of course I do. (And BTW I already know I’d be Lady Mary) But it doesn’t mean anything.
➡️ POSITION: position your book or digital product as the solution to their immediate problem. A really good, high converting Sales Quiz solves a specific problem your ideal client has and provides a ‘no brainer’ solution they can purchase straight away. So ask yourself the question, what’s my big solution?
➡️ REFRAME: take the answer above and reframe it as a question, the BIG question your quiz answers. So if this was me I’d say my big solution is helping people to bring in leads using a high converting quiz. Reframed that becomes ‘What’s The *BEST* Lead Generation Quiz for Your Online Biz’?
Prime to Purchase
When you write quiz results, how well you understand the natural wiring of each audience member matters. How can you weave in their attributes, personality traits, challenges, motivations, goals, and quirks?
And remember, as with all lead magnets your quiz isn’t trying to save the world. You’re simply helping them to identify areas of weakness, which their quiz results show, provide a solution that gives them a quick win.
This Framework will help you brainstorm some ideas:
➡️ TRANSFORMATION - Map out what their quiz results mean and give them some insights they weren’t expecting.
➡️ VALUE - What extra value can you give them on top of the transformation?
➡️ QUICK WIN - Give them some action steps they can take as part of the results to help them move forward.
Show the Solution
It all comes down to how well you know your audience, their challenges and their pain points. Through your cleverly created quiz questions you'll already have them thinking about what they need to solve their problem.
It's your job to position your digital product or book as the easy and quick solution.
And remember, always sell the transformation of what you're offering and how much better their life will be once they’ve bought it. It's benefits versus features.
Nobody cares how many chapters your book has; they want to know how your book will make them slimmer, fitter, more dateable, etc.
Brainstorm 3-5 features of your book or digital product that will help you show your audience the TRANSFORMATION they'll have.
Build Relationships
This last part of your Sales Quiz Funnel involves showing up consistently in their Inbox allowing them to deepen their emotional connection with you.
You can do this by using storytelling in your emails:
- Tell your story and how it relates to them
- Showcase success stories of past clients
- Answer FAQs through examples weaved into a story
- Introduce your solution and tell the story of why it’s so powerful
Brainstorm 3-5 stories you could tell your audience that would hold their attention and leave them wanting more.
WHAT TYPE OF SALES QUIZ IS RIGHT FOR YOU?
Superpower versus Saboteur
When it comes to personality quizzes there are two main types, The Superpower Quiz and The Saboteur Quiz.
THE SUPERPOWER QUIZ
As it sounds this quiz is all about celebrating their amazing skills, stroking their ego, and telling them how their ‘superpower’ can be used within their business.
BUT whilst you’re busy highlighting their expertise you also need to solve the problem they’ve got. Afterall, that’s why they’ve taken the quiz because deep down they’re facing a challenge in their business and want you to help them solve it.
THE SABOTEUR QUIZ
This quiz is all about roadblocks and blindspots. What’s holding them back and stopping them moving forward in their business or life? The quiz outcome or result identifies their ‘saboteur’.
BUT you have to be careful with this quiz not to leave them feeling like a huge failure or flop. By offering helpful strategies and solutions you show that this ‘saboteur’ is temporary and you’re here to help. Then reveal the transformation that’s possible using your formula, blueprint or strategy.
MY QUIZ FUNNEL FORMULA
CURIOSITY
OFFER
NEED
VALUE
EDUCATE
RELATIONSHIP
TRAFFIC
TAKE A LOOK AT SOME OF
MY FAVOURITE QUIZZES
(A little bit of client bragging never hurt anyone)
HAVE WE MET YET?
I'm Kylie...
Speaking of know, like, trust I think it’s time I built a little with you.
I’m a creative at heart and started life as a classical musician playing violin and piano BUT then discovered the joys of being an entrepreneur.
Fast forward 23 years (yes I’ve been in business that long) and it’s safe to say I’ve learnt a thing or two about marketing and driving traffic.
I discovered the power of quizzes back in 2016 when I was looking for new ways to promote my digital course company. It was love at first click because this was lead generation on steroids.
Very quickly though I realised there was a complete strategy behind quizzes that went far beyond the magazine quizzes of the 80s such as, ‘Are You Way Too Obsessed With Your Ex?’ Or ‘Is Your BFF Really On Your Side?’
So naturally, I developed my own Quiz Funnel Formula, to help other creative entrepreneurs, like you, take the stress out of building a lead magnet that actually works and converts.
I love quizzes, as you can probably tell, but one of their biggest superpowers is their ability to impart information that’s relevant and specific to the person reading it. Allowing your quiz takers to think this person actually gets me and understands me.
It’s the difference between buying a ‘one size fits all’ outfit, when you could buy a tailored, made to measure, bespoke version that makes you feel like a million dollars.
And that’s what I want for you. I’d love to help you create a ‘one of a kind’ quiz that speaks directly to your audience and instantly builds trust.
And more importantly, I can’t wait to celebrate with you on the virtual dancefloor ‘Dancing Queen’ style as we watch those leads pour in!
Kylie x
Are you ready to Ditch the PDF Lead Magnet...
and instead put your time and energy into creating
a high converting Quiz Funnel?
(PLUS get my formula that gets your audience saying “I do, I do, I do, I do, I do.”)?
Then make space in your diary.
Join me on my FREE Video Series for trailblazing entrepreneurs looking to attract leads on autopilot.
THE QUIZ FUNNEL MASTERCLASS
Learn how to build an audience of engaged buyers and take the stress out of constantly hustling for new clients.
I’m going to show you how to turn Browsers into Buyers by using my step-by-step formula to create a high converting quiz that brings in leads on autopilot and drives traffic fast.
These are the exact strategies that have helped my clients:
🚀 Have sell out launches EVERY SINGLE TIME
💰 Bring their CPL (cost per lead) for Facebook Ads down to 10 cents
😵 Generate over 3K qualified leads in just 4 weeks
Here’s what you’ll learn…
- The easiest way to create a quiz that generates leads on autopilot
- The 5 main elements of a high converting quiz funnel
- Choosing a quiz topic that’s clickable and converts like crazy
- How to scale your quiz to get more leads that are ready to invest
- The secret conversion strategy that turns lurkers into leads
AND SO MUCH MORE…
It’s quite simple. I want you to succeed.
I’d love to help you stop being a slave to the algorithm and instead focus your efforts on creating an attention grabbing quiz that pops in all the right places, drives traffic and creates an emotional connection with an audience willing to invest.
So instead of stressing over which platforms you should be on let’s future proof your business by building an audience that belongs 100% to you, which isn’t affected if there’s an outage on Instagram and would see you looking rather smug if Facebook disappeared tomorrow, (MySpace I’m looking at you).
The strategy I’m sharing has seen amazing results. Higher conversion rates, an explosion in subscribers, a more engaged email list and a much higher ROI.
Who doesn’t want that?