Quiz Promo Strategy
Quizzes are about driving traffic
They’re not about conversions or tracking.
This is good news for you because when we’re talking paid ads it makes your CPL (Cost Per Lead) extremely low, if you know what you’re doing.
Gimme, Gimme. Gimme
some Leads after Midnight
We start your campaign off by researching your audience and designing 2-3 Facebook & Instagram Ads testing different copy and images to get the perfect combination. We run these for 6 weeks before analysing, tweaking and refining.
Next we move onto your organic promo strategy which includes creating some core blog, podcast or video content and then disseminating this across platforms such as Facebook, Instagram, Twitter and LinkedIn.
We combine this with creating specific quiz posts that are then pinned on Pinterest, and posted to your Instagram, Feed, Stories and Reels.
And let’s not forget your email list. Hidden away on your list is an audience waiting to take your quiz and reignite the spark they had when they first came into your world. We’ll write the copy for excitement filled emails that will encourage your fans and followers to share their results everywhere helping you to reach viral status with your quiz.
Finally, we have quiz promo checklist of small and often overlooked quiz placement opportunities that are completely free but important when creating a buzz around your quiz.
Our Quiz Launch Promo Package is a bespoke package we put together individually for our clients based around the platforms they’re already using and the ones we know will work for their industry and niche.
Katie’s results after just 24 hours from when her quiz launched were insane.
(310 people took her quiz in that time)
“ONE email, one batch of IG stories, and one singular Tiktok (well now, 3 Tiktoks). I am thrilled to have such a big influx (given the size of my audience) in such a short time, and it’s only up from here!”
Business Coach for Musicians