It’s Official Your Quiz Results Are In!
The *BEST* Lead Generation Quiz for Your Online Biz Is…
A LAUNCH Quiz
And this is your personal Launch Quiz Roadmap!
This quick Results Refresh Video gives an overview of your Personal Quiz Roadmap
AT A QUICK GLANCE YOUR RESULTS TELL ME…
You’re ready to bring in targeted leads quickly and cost effectively whilst engaging them with customised marketing messages so you have a list that’s primed and ready to buy from you when you open your virtual doors.
AND IT MUST TICK ALL THESE BOXES:
Unlike other quizzes the topic of a launch quiz is specific to the course, membership or service you’ll be offering instead of hitting on a more generic pain point of your audience.
It’s interactive and only a micro commitment as far as your lead is concerned so an easy way to create awareness around your launch.
And let’s not forget it’s also an incredibly low budget way of attracting leads.
Unlike the Facebook Ads you create for Webinars, Free Challenges or a PDF Lead Magnet, you’re not tracking ‘Thank You Pages’. The Ads for a quiz are all about driving traffic not the conversion. As a result they’re much cheaper to run and don’t blow the promo budget.
It allows you to SEGMENT your leads so you can be super targeted with your sales emails once you get to ‘opencart.’
Based on the questions you create and how a lead answers them you’ll know how ready they are to invest or even how they make their buying decisions.
Remember the way you treat a lead who buys when faced with FOMO is different to one that isn’t as impulsive and takes time to consider their purchases.
And with everything you learn about your audience you’ll be able to pile on the value so it hits them at the right point for where they are in their journey with you leaving them eager to INVEST in your new product or service.
When you open your virtual doors they’ll be ready to listen, hungry to buy what you’re offering, and objections will be a thing of the past.
Your Personal Launch Quiz Roadmap
The Quiz Funnel Formula that brings in hot leads ready to buy!
Build Your Launch List
But to create this lead generating machine you need to first administer some CPR - CLEAR - POSITION - REFRAME
➡️ CLEAR: clear your mind of what you think a quiz is and banish the mighty Buzzfeed. Do I want to know which Downton Abbey character I am? Of course I do. (And BTW I already know I’d be Lady Mary) But it doesn’t mean anything.
➡️ POSITION: position your course, membership or service as the solution. A really good, high converting Launch Quiz solves a specific problem which ends with the product or service you’re launching being the solution. So ask yourself the question, what’s my big solution?
➡️ REFRAME: take the answer above and reframe it as a question, the BIG question your quiz answers. So if this was me I’d say my big solution is helping people to bring in leads using a high converting quiz. Reframed that becomes ‘What’s The *BEST* Lead Generation Quiz for Your Online Biz’?
Segment Your Audience
Your quiz questions, when done right, can give you all that and more. It’s pure sales gold.
Using the answers you receive to those questions you can segment your leads so generic sales emails become a thing of the past.
Instead your emails will talk directly to your ideal client wherever they are in their sales journey with you giving you the power of specificity.
Brainstorm 3-5 pieces of information which if you knew in advance would help you SELL more easily to your audience.
Give Value & Quick Wins
And remember, as with all lead magnets your quiz isn’t trying to save the world. You’re simply helping them to identify areas of weakness, which their quiz results show, provide a solution that allows them to take action but not the whole, complete solution.
That whole solution is your paid product or service. What you’re giving them here is just a twinkling of what you have.
This Framework will help you brainstorm some ideas:
➡️ TRANSFORMATION - Map out what their quiz results mean and give them some insights they weren’t expecting.
➡️ VALUE - What extra value can you give them on top of the transformation?
➡️ QUICK WINS - Give them some action steps they can take as part of the results to help them move forward.
Prime Your Prospects
A well designed quiz, that takes you on a journey, lets you fast track that number.
The last part of your Launch Quiz involves showing up consistently in their Inbox allowing them to build a personal and emotional connection with you.
You can do this by using storytelling in your emails:
- Tell your story and how it relates to them
- Showcase success stories of past clients
- Answer FAQs through examples weaved into a story
- Introduce your solution and tell the story of why it’s so powerful
Stories are powerful, they bring facts to life and give them character. They’re more memorable and by default make you more memorable.
Brainstorm 3-5 stories you could tell your audience that would hold their attention and leave them wanting more.
WHAT TYPE OF LAUNCH QUIZ IS RIGHT FOR YOU?
Superpower versus Saboteur
When it comes to personality quizzes there are two main types, The Superpower Quiz and The Saboteur Quiz.
THE SUPERPOWER QUIZ
As it sounds this quiz is all about celebrating their amazing skills, stroking their ego, and telling them how their ‘superpower’ can be used within their business.
BUT whilst you’re busy highlighting their expertise you also need to solve the problem they’ve got. Afterall, that’s why they’ve taken the quiz because deep down they’re facing a challenge in their business and want you to help them solve it.
THE SABOTEUR QUIZ
This quiz is all about roadblocks and blindspots. What’s holding them back and stopping them moving forward in their business or life? The quiz outcome or result identifies their ‘saboteur’.
BUT you have to be careful with this quiz not to leave them feeling like a huge failure or flop. By offering helpful strategies and solutions you show that this ‘saboteur’ is temporary and you’re here to help. Then reveal the transformation that’s possible using your formula, blueprint or strategy.
MY QUIZ FUNNEL FORMULA
TAKE A LOOK AT SOME OF
MY FAVOURITE QUIZZES
(A little bit of client bragging never hurt anyone)
HAVE WE MET YET?
Speaking of know, like, trust I think it’s time I built a little with you.
I’m a creative at heart and started life as a classical musician playing violin and piano BUT then discovered the joys of being an entrepreneur.
Fast forward 23 years (yes I’ve been in business that long) and it’s safe to say I’ve learnt a thing or two about marketing and driving traffic.
I discovered the power of quizzes back in 2016 when I was looking for new ways to promote my digital course company. It was love at first click because this was lead generation on steroids.
Very quickly though I realised there was a complete strategy behind quizzes that went far beyond the magazine quizzes of the 80s such as, ‘Are You Way Too Obsessed With Your Ex?’ Or ‘Is Your BFF Really On Your Side?’
So naturally, I developed my own Quiz Funnel Formula, to help other creative entrepreneurs, like you, take the stress out of building a lead magnet that actually works and converts.
I love quizzes, as you can probably tell, but one of their biggest superpowers is their ability to impart information that’s relevant and specific to the person reading it. Allowing your quiz takers to think this person actually gets me and understands me.
It’s the difference between buying a ‘one size fits all’ outfit, when you could buy a tailored, made to measure, bespoke version that makes you feel like a million dollars.
And that’s what I want for you. I’d love to help you create a ‘one of a kind’ quiz that speaks directly to your audience and instantly builds trust.
And more importantly, I can’t wait to celebrate with you on the virtual dancefloor ‘Dancing Queen’ style as we watch those leads pour in!
Want to soak up more quiz goodness?
Ready to ditch the PDF Lead Magnet for a Quiz Funnel?
(And have some fun whilst doing it?)
Come and join me in my Facebook Group and meet the other coaches and course creators all on their own quiz funnel journey. We have some great guest experts joining us live each month and you’ll get all your quiz questions answered.
Are you ready to Ditch the PDF Lead Magnet...
and instead put your time and energy into creating
a high converting Quiz Funnel?
(PLUS get my formula that gets your audience saying “I do, I do, I do, I do, I do.”)?
Then make space in your diary.
Join me on my FREE Video Series for trailblazing entrepreneurs looking to attract leads on autopilot.
I’m going to show you how to turn Browsers into Buyers by using my step-by-step formula to create a high converting quiz that brings in leads on autopilot and drives traffic fast.
These are the exact strategies that have helped my clients:
🚀 Have sell out launches EVERY SINGLE TIME
💰 Bring their CPL (cost per lead) for Facebook Ads down to 10 cents
😵 Generate over 3K qualified leads in just 4 weeks
Here’s what you’ll learn…
AND SO MUCH MORE…
It’s quite simple. I want you to succeed.
I’d love to help you stop being a slave to the algorithm and instead focus your efforts on creating an attention grabbing quiz that pops in all the right places, drives traffic and creates an emotional connection with an audience willing to invest.
So instead of stressing over which platforms you should be on let’s future proof your business by building an audience that belongs 100% to you, which isn’t affected if there’s an outage on Instagram and would see you looking rather smug if Facebook disappeared tomorrow, (MySpace I’m looking at you).
The strategy I’m sharing has seen amazing results. Higher conversion rates, an explosion in subscribers, a more engaged email list and a much higher ROI.
Who doesn’t want that?