It’s Official Your Quiz Results Are In!

The *BEST* Lead Generation Quiz for Your Online Biz Is…

An Evergreen Quiz

And this is your personal Evergreen Quiz Roadmap!

Step 1
Step 2
Step 3
Step 4
Grow your Email List
Learn about Your Audience
Give Value & Quick Wins
Build Know, Like & Trust
This quick Results Refresh Video gives an overview of your Personal Quiz Roadmap


You’re ready to create a lead magnet that effortlessly brings in traffic on autopilot, every, single day whilst allowing you to segment your audience to ensure they’re the perfect fit for your paid offer.


An Evergreen Quiz allows you to ATTRACT leads and answer a burning question you know they have, one they’d pay good money to know the answer to.

It’s the entree to your main course because it identifies their struggle and positions you as the solution.

It scratches an itch whilst evoking curiosity, so much so that they’re willing to hand over their name and email address to get their results.

It sits at the top of your funnel building your email list, and unlike other lead magnets hooks them in immediately by playing on our human thirst for self-knowledge.

This isn’t just another PDF they download that sits on their desktop unseen and unread.

It’s an interactive, always out there lead magnet allowing you to TARGET each new subscriber with relevant content that’s specific to their needs making them feel seen and heard.

But don’t be fooled into thinking this is just another Buzzfeed style quiz. It’s not. This is a full sales funnel with a well thought out strategy behind it.

An Evergreen Quiz allows you to NURTURE each and every lead and meet them in a place they’re at rather than sending generic emails that could be talking to anyone.

And when you’re ready to sell they’ll be ready to listen, hungry to buy what you’re offering, and objections will be a thing of the past.

Your Personal Evergreen Quiz Roadmap

The Quiz Funnel Formula that turns cold leads into hot prospects!

Step 1
Grow your Email List
A quiz is so much more than something you take in your lunch break to pass the time. An Evergreen Quiz has the power to drive incredibly targeted traffic to your website and ultimately onto your list, day in day out. It’s list building on steroids.

But to create this lead generating machine you need to first administer some CPR - CLEAR - POSITION - REFRAME

➡️ CLEAR: clear your mind of what you think a quiz is and banish the mighty Buzzfeed. Do I want to know which Downton Abbey character I am? Of course I do. (And BTW I already know I’d be Lady Mary) But it doesn’t mean anything.

➡️ POSITION: position yourself as the solution. A really good, high converting Evergreen Quiz solves a problem which ends with your product or service being the solution. So ask yourself the question, what’s the big solution I provide for my clients?

➡️ REFRAME: take the answer above and reframe it as a question, the BIG question your quiz answers. So if this was me I’d say my big solution is helping people to bring in leads using a high converting quiz. Reframed that becomes ‘What’s The *BEST* Lead Generation Quiz for Your Online Biz’?
Step 1
Step 2
Learn about Your Audience
There is no other lead magnet that lets you learn about your audience at the same time as your audience learning something from you.

Your quiz questions, when done right, let you discover information about your ideal client which in turn allows you to embrace the power of specificity.

Using the answers you receive to those questions you can segment your leads so generic marketing becomes a thing of the past.

Your emails will talk directly to the route of their problems and provide solutions that are relevant and specific to them.

Brainstorm 3-5 things you’d LOVE to know about your audience.
Step 2
Step 3
Give Value & Quick Wins
The outcomes of your quiz and the results people receive are where your power lies because you want your audience to have that lightbulb moment of OMG, this person really gets me, they understand me, and they know my struggles.

When you write quiz results, how well you understand the natural wiring of each audience member matters. How can you weave in their attributes, personality traits, challenges, motivations, goals, and quirks?

And remember, as with all lead magnets your quiz isn’t trying to save the world. You’re simply helping them to identify areas of weakness, which their quiz results show, provide a solution that allows them to take action but not the whole, complete solution.

That whole solution is your paid product or service. What you’re giving them here is just a twinkling of what you have.

This Framework will help you brainstorm some ideas:

➡️ TRANSFORMATION - Map out what their quiz results mean and give them some insights they weren’t expecting.

➡️ VALUE - What extra value can you give them on top of the transformation?

➡️ QUICK WINS - Give them some action steps they can take as part of the results to help them move forward.
Step 3
Step 4
Build Know, Like & Trust
They say people have to experience your brand at least 8 times before being ready to buy.

A well designed quiz, that takes you on a journey, lets you fast track that number.

The last part of your Evergreen Quiz involves showing up consistently in their Inbox allowing them to build a personal and emotional connection with you.

You can do this by using storytelling in your emails:

Tell your story and how it relates to them
  • Showcase success stories of past clients
  • Answer FAQs through examples weaved into a story
  • Introduce your solution and tell the story of why it’s so powerful
Stories are powerful, they bring facts to life and give them character. They’re more memorable and by default make you more memorable.

Brainstorm 3-5 stories you could tell your audience that would hold their attention and leave them wanting more.
Step 4


Superpower versus Saboteur

When it comes to personality quizzes there are two main types, The Superpower Quiz and The Saboteur Quiz.


As it sounds this quiz is all about celebrating their amazing skills, stroking their ego, and telling them how their ‘superpower’ can be used within their business.

BUT whilst you’re busy highlighting their expertise you also need to solve the problem they’ve got. Afterall, that’s why they’ve taken the quiz because deep down they’re facing a challenge in their business and want you to help them solve it.


Is Your Quiz A Saboteur Quiz

This quiz is all about roadblocks and blindspots. What’s holding them back and stopping them moving forward in their business or life? The quiz outcome or result identifies their ‘saboteur’.

BUT you have to be careful with this quiz not to leave them feeling like a huge failure or flop. By offering helpful strategies and solutions you show that this ‘saboteur’ is temporary and you’re here to help. Then reveal the transformation that’s possible using your formula, blueprint or strategy.


Using my proven framework CONVERT we’ll create a Quiz that gets results.
All quizzes should evoke curiosity with a clickable title that entices people to take your quiz and reveal something interesting about themselves.
Your quiz should be aligned with what you offer. You’re not trying to save the world with your lead magnet so ensure there is a clear path between your quiz and your product or services.
What does your audience need from you? How can you help them and what burning question can you answer?
People take quizzes seriously and expect to learn something from the results. The value you give will be reflected in how well your quiz converts turning leads into clients.
Understanding what to do with the information you’ve received is an important step. This is your chance to educate your leads and help them see you as the expert you are.
Building a relationship of any kind takes work. Your quiz is a chance to create an emotional connection with your audience and be their ‘go to’ person for all things related to your niche.
A quiz is only as good as the traffic it’s driving. As with all lead magnets it’s crucial to have a promotion plan for maximum visibility that attracts the right people onto your list.


Fantastic examples of quizzes done well!
(A little bit of client bragging never hurt anyone)


I'm Kylie...

Speaking of know, like, trust I think it’s time I built a little with you. 

I’m a creative at heart and started life as a classical musician playing violin and piano BUT then discovered the joys of being an entrepreneur. 

Fast forward 23 years (yes I’ve been in business that long) and it’s safe to say I’ve learnt a thing or two about marketing and driving traffic. 

I discovered the power of quizzes back in 2016 when I was looking for new ways to promote my digital course company. It was love at first click because this was lead generation on steroids.  

Very quickly though I realised there was a complete strategy behind quizzes that went far beyond the magazine quizzes of the 80s such as, ‘Are You Way Too Obsessed With Your Ex?’ Or ‘Is Your BFF Really On Your Side?’        

So naturally, I developed my own Quiz Funnel Formula, to help other creative entrepreneurs, like you, take the stress out of building a lead magnet that actually works and converts.

I love quizzes, as you can probably tell, but one of their biggest superpowers is ​​their ability to impart information that’s relevant and specific to the person reading it. Allowing your quiz takers to think this person actually gets me and understands me. 

It’s the difference between buying a ‘one size fits all’ outfit, when you could buy a tailored, made to measure, bespoke version that makes you feel like a million dollars.              

And that’s what I want for you. I’d love to help you create a ‘one of a kind’ quiz that speaks directly to your audience and instantly builds trust. 

And more importantly, I can’t wait to celebrate with you on the virtual dancefloor ‘Dancing Queen’ style as we watch those leads pour in!

Are you ready to Ditch the PDF Lead Magnet...

and instead put your time and energy into creating

a high converting Quiz Funnel?

(PLUS get my formula that gets your audience saying “I do, I do, I do, I do, I do.”)?

Then make space in your diary.

Join me on my FREE Video Series for trailblazing entrepreneurs looking to attract leads on autopilot.


Learn how to build an audience of engaged buyers and take the stress out of constantly hustling for new clients.

I’m going to show you how to turn Browsers into Buyers by using my step-by-step formula to create a high converting quiz that brings in leads on autopilot and drives traffic fast.

These are the exact strategies that have helped my clients:

🚀 Have sell out launches EVERY SINGLE TIME

💰 Bring their CPL (cost per lead) for Facebook Ads down to 10 cents

😵 Generate over 3K qualified leads in just 4 weeks

Here’s what you’ll learn…



It’s quite simple. I want you to succeed. 

I’d love to help you stop being a slave to the algorithm and instead focus your efforts on creating an attention grabbing quiz that pops in all the right places, drives traffic and creates an emotional connection with an audience willing to invest.

you DON'T own your followers on social media
BUT you DO own your 
email list.

So instead of stressing over which platforms you should be on let’s future proof your business by building an audience that belongs 100% to you, which isn’t affected if there’s an outage on Instagram and would see you looking rather smug if Facebook disappeared tomorrow, (MySpace I’m looking at you).

The strategy I’m sharing has seen amazing results. Higher conversion rates, an explosion in subscribers, a more engaged email list and a much higher ROI. 

Who doesn’t want that?