Have you ever come across someone’s blog, or even read an email that just seems to grab your attention? Copy that really captivates you and compels you to read more?
Does it get you down when you put in the time and effort to write some really hard hitting copy, and it doesn’t take off?
Well you’re definitely not on your own because copywriting is one of the biggest things holding coaches and course creators back from creating a high converting quiz.
Why is Copywriting so Important for a Quiz?
As a Quiz Funnel Consultant and Strategist copywriting is my bread and butter and it’s the element that really brings the quizzes I create for my clients to life.
So today I want to share with you 5 copywriting tips to take your quiz from average to amazing.
Before we start though it’s important to understand the importance of your quiz results pages.
They’re one of the most important elements of a high converting quiz as they give you a golden opportunity to really impress your readers – leaving an impression.
However, the success of these results pages are LARGELY based on the copy that’s in them.
Now as we’ve said, writing killer copy is something that so many really do struggle with. And I get it, I’ve been there.
There is a full lesson on the skills of copywriting in the Quiz Funnel Formula Course for those of you that want to dive a little deeper!
But these 5 tips are more than enough to get you started.
Ready? Let’s add a little bit of flair!
Tip 1: Use the Language of Your Client
Luckily for all of us, you don’t need to be a professional copywriter to create copy that connects.
In fact, 85% of the copy on your website and in your emails should come directly from your ideal client and not from you.
It’s all about what they would say, how they would describe something. And nine times out of time the way you describe something is different to how they would.
Just think about how you describe your services and ask yourself, is this how my audience would describe it. The answer is probably not.
This is one of the reasons why we always ‘Ask the Audience’ when we’re choosing quiz titles for our clients. We pick the top three titles that resonate with our client and then put those out to the vote with their audience.
And the results are never what our client expects and this is because mostly we don’t think of our product or service the way our client does.
So how do you use the language of your client?
Easy. Start going through your emails and really taking notice of the type of language that both your current and past clients have used in their previous emails to you.
It’s called doing a mine of your Inbox.
Keep your eyes peeled for phrases and questions that often occur regularly.
And as tempting as it is, resist the urge to edit these phrases and questions to sound more like you.
The whole point of this tip is to find out the type of language used by your CLIENTS, not by you. This is the easiest way to relate to them, by understanding their way of thinking.
It’s called doing a mine of your Inbox.
Keep your eyes peeled for phrases and questions that often occur regularly.
And as tempting as it is, resist the urge to edit these phrases and questions to sound more like you.
The whole point of this tip is to find out the type of language used by your CLIENTS, not by you. This is the easiest way to relate to them, by understanding their way of thinking.
Tip 2: Short and Punchy Copy
The days of long and over explained text are gone! And I for one am pleased, although I know Mrs Earl, my English Literature teacher at school, would hate it.
Grammar was such a big thing and you never started a sentence with the word ‘and’ or ‘because’.
Text keeps people much more engaged when it’s short, snappy and to the point. Otherwise your reader will lose interest – and quickly.
We’re all guilty (including me) of skimming a long article, just wanting to get to the main points. And it’s exactly the same when it comes to your own copy.
Break up your work with subheadings, use shorter paragraphs, and use shorter and more snappier phrases and buzzwords.
Using bullet points is never a bad idea either, it makes your text SO much easier for readers to digest and really take on board what you’re saying.
The last thing you want is potential clients to zone out all because they aren’t engaged in the copy that they’re reading.
Tip 3: The Friend Filter
Whenever I start writing the copy for a new quiz or even an email sequence, I try to think of it all as if I’m speaking to a friend. Easy, and casual. Just the same as if I’m sending them a text or sitting across the table from them having a chat.
Using emojis helps to brighten things up too – they aren’t a crime and are part of the world we live in now. 🤪
It makes the whole thing feel like an easy conversation with a friend, making people feel much more at ease.
You’re not trying to write an academic university style essay, you’re trying to build a solid relationship and hopefully make a good connection with your readers.
The secret behind good copy is getting your readers to feel understood, allowing you to have a personal conversation.
The best compliment you can get from someone is that they could almost hear you saying it as they were reading something you’ve written. That’s when you know you’ve nailed it!
People don’t want to feel like they’re reading stiff and starchy monotone copy with no personality, they want to be engaged.
Tip 4: Give the Apostrophe Some Love
Although it might seem natural to want to keep your copy formal and professional, apostrophes are your friend! If you can make a sentence shorter and snappier by whacking some apostrophes in your text, then do it!
You’ll find the minute you do this your copy sounds more human and less like a robot – ‘I will’ becomes ‘I’ll’ and ‘you are’ becomes ‘you’re’.
Remember, you want your writing to sound as much like a conversation with a friend as possible. It’s the first step to building a connection with your prospective clients.
Tip 5: Read it aloud
Throughout my career as an entrepreneur, I’m always looking to discover the newest tricks and tips to help me in my business. However, one of the easiest and most helpful tips I’ve learnt goes all the way back to my school days.
Reading your work aloud may seem like a tedious task, but trust me, it helps. It completely changes the way it reads when you hear it out loud.
I fully believe in just going with the flow when you’re writing and staying in the zone. But every time I finish a draft, I read it back to myself. You’ll find yourself taking out unnecessary words and or even adding them in.
If it doesn’t sound like it’s conversational enough, then make those edits. Always remember less is more, especially with words.
Don’t use twenty words in a sentence if you can use twelve.
Some Copywriting Resources you might find useful:
- The Quiz Funnel Formula – my 6 module course on creating a quiz (copywriting module included)
- Copyhackers – probably the best resource out there for all things copywriting
- The Copyblogger Podcast – we all love a good podcast and this one is brilliant
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